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MGX is a Growth Accelerator

Our Solutions:

  • Help you see your High Value Customers (HVCs) and HVC look-a-likes
  • Plan for growth by visualizing results and simulating ROI in real time
  • Reach humans not just devices or customer IDs to drive short-term growth
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Only our Growth Intelligence Platform™ with Golden Key™ Identity Resolution enables you to

  • Identify your most valuable customers
  • Model predictable and sustainable growth
  • Recognize the customers who degrade value
  • Ensure your privacy compliance in a cookieless world
  • Align programs, campaigns, and channels to customer-centric goals
Our Goal: Your teams drive value by more easily living the Customer Growth Mindset​

Our Goal: Your teams drive value by more easily living the Customer Growth Mindset​

Our Growth Intelligence Platform™ enables your teams to collaborate on generating customer growth

Our Growth Intelligence Platform™ enables your teams to use modern tools to drive growth and competitive advantage

Enrich your prospect and customer data with unique 2nd party data linked via our Universal ID+ providing you:

Permissioned individuals likely to become new HVCs. Your database contains Active Permissioned Individuals who can receive, within the law, all marketing content. Liability Protections. Our liability protections shield you from opt-out and privacy law violations and penalties.

MGX distinguishes adults from minors for marketing purposes to ensure privacy protections from more stringent marketing-to-minors regulations.

Agnostic, Cross-Platform Digital Signals to enable more aligned and consistent cross-platform cookieless promotions reaching people in-market for your offerings

Our Data Enhancements includes:

  • Individual level human level connections, rather than personas and devices
  • Over 16k data overlays including: Location, Demographics, Firmographics, Buying History, Buying Behavior, Digital Signals, and IOT Signals – using our Universal ID+

Turn your data and insights into game-changing growth

Customer Retention

Share of Wallet Expansion
New Customer Acquisition

Reduced Cost to Serve

Customer Portfolio Analytics™

Identify Your Growth Levers

Our Customer Portfolio Analytics™ uses the Golden Key™ allowing you to achieve a single version of the truth across internal databases and augment your prospect and customer data to better understand your customer portfolio.

Your Customer Portfolio Analytics reside on the MGX Growth Intelligence Platform™ providing your team with the foundation for planning more targeted, aligned, and higher return activities that will accelerate the growth of your business.

Actionable Customer Insights

  • Market and customer segmentation
  • Personas and journeys
  • Voice of the Customer
  • Customer growth strategies
  • Dashboard and metrics for agile go-to-market teaming
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High Value Customers
  • Primary strategic growth drivers
  • High touch coverage to retain and grow
  • Best new customer acquisition profile
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High Potential Prospects
  • Look-a-likes to HVCs
  • Represent upside potential
  • Multi-channel nurture strategies and solutioning that meet their specific needs
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Value Degrading Customers
  • Declining revenue; low/negative margin
  • Invest only to convert to HVCs
  • Illustrates negative impact on the overall customer portfolio

Customer Growth Planning™

Increase the Returns from Your Go-to-Market Investments

Our Customer Growth Planning™ helps identify behavior-changing tactics to increase your customer acquisition, expansion, and retention investments.

Our growth planning platform enables your sales, marketing, service, and product teams to collaborate on driving customer portfolio growth.

Align programs, campaigns, and channels to acquiring, expanding, and retaining more HVCs.

  • Learn and develop predictable customer growth models
  • Reallocate budgets to optimize customer portfolio growth
  • Identify behavior changing tactics that will accelerate acquisition, expansion, and retention programs, campaigns, and channels

Growth Visualization

  • Uncover customer portfolio
  • Look-back to compare prior periods
  • Link acquisition, expansion, retention programs
  • Simulate “what if” scenarios
  • 2022 Customer Growth Planning consolidation

Modern Data Enhancement

Enrich your prospect and customer data with unique 2nd party data linked via our Golden Key™ prospect files at the individual consumer and business executive level. The result:

Permissioned individuals likely to become new HVCs – Your database contains Active Permissioned Individuals who can receive, within the law, all marketing content.

Liability Protections – Our liability protections shield you from opt-out and privacy law violations and penalties.

MGX distinguishes adults from minors for marketing purposes – to ensure privacy protections from more stringent marketing-to-minors regulations.

Agnostic, Cross-Platform Method – We enable more aligned and consistent cross-platform cookieless promotions.

Our Data Enhancements includes:

  • Individual level human level connections, rather than personas and devices
  • Data overlays including: Location, Demographics, Firmographics, Buying History, Buying Behavior, Digital Signals, and IOT Signals – using our GoldenKey™

Revenue-Generating Activation

  • Omni-Channel Activation: Digital, Paper, Live
  • Test, Measure & Learn
  • Predictive Analytics for Next Logical Action/Product

Take your data to more powerful and protected levels to generate real growth

252MM

Unique US Adults

88%

US Adult Consumer Marketplace

175MM

Fully Permissioned US Adults

24MM

Unique Business Executives.

Modern Cookieless Compliance

In 2022, when cookies are no longer available, AdTech marketers and brands will require a solution that will persist into the future.

  • Many companies are trying to build a consortia of 1st party data from customer files and other permissioned data sources.
  • Many traditional AdTech players are trying to develop cookieless platforms.
  • However, these approaches do not represent a high percentage of the overall consumer population and, therefore, will not cover enough of the market to impact real growth.
  • Most solutions are fee-based and may not be ubiquitous across platforms. This will require marketers to license multiple applications (an increasing cost per interaction) to solve their needs.
Our Cookieless Compliance solution allows marketers to future-proof their digital marketing through our unique Golden Key™ and open-source container solution which provides real tools for real growth.
  • A human view, de-duplicated from multiple sites, devices, and names
  • Human-level data that connects marketers to individuals, not codes
  • Privacy compliance for more than 175MM US adults and 24MM business executives that are fully permissioned and verified

The Golden Key and UID 2.0 compliant open-source container allow anyone who owns a website or a device ID to analyze data from their own site and to work with other providers. The container is an encrypted link back to MGX Growth Intelligence Platform where marketers do not have to continuously disclose their privacy data. MGX clients can go further, matching MGX Golden Key to optimize their tactics and ensure the ongoing privacy and linkage to the individual person. Our Cookieless Compliance solution offers the best data capabilities today . . .  and they will continue to work tomorrow.

  • Consumer analytics are sharper
  • Consumer insights are richer
  • Privacy risk is reduced
  • Targeting is more precise
  • Growth is accelerated
  • Connected experiences are more powerful

Training & Community

Our Modern Growth Training & Community enables your teams to learn together better.

  • Apply principles with hands-on learning using data, strategies and unique customer growth scenarios – not abstract nor academic examples
  • Tap a growth community of peers, SMEs and diverse perspectives
  • Access tools that enable application of customer growth principles in action
  • Receive state-of-the-art digital learning reinforcement through gamification, status, and rewards
We also provide one of the industry’s premiere, senior-most marketing executive communities.
  • Executives in our Modern Growth Network™ receive exclusive insights and best practices
  • Connect as needed with a unique peer set for networking, personal, and team growth

Growth Community

  • Growth Articles
  • Ask and Answer
  • Training
  • Growth Toolbox
  • Curated Partners