We enable business growth in the privacy-compliant world using tried and true customer growth strategy executed with modern tools.
Our proven methodology clarifies growth opportunities and enables teams
to deliver sustainable growth at favorable ROIs
Two innovations make our solutions uniquely effective
High Performing Data
Find and engage your category’s High Value Customers (HVCs) with rich data and targeted communications to drive improved ROI for lead generation, site traffic, pipeline momentum and relationship deepening.
Growth Visualization
Connects the dots between your revenue and margin and customer acquisition, expansion and retention with program mapping to microsimulate top line and margin growth.
A Growth Leader Community underpins our solutions with a custom-built digital destination focused on growth topics that accelerate individual and team acumen with tools, training and best practices.
- More than US$2T a year spent on digital transformation
- But +75% of that is “not delivering”
- Yet that spend is projected to grow at +10% CAGR
Modern Growth Exchange ensures you achieve growth from your digital investments.
Imagine 2021 . . . your business has found a way to gain a high share of High Value Customers (HVCs) and minimize Value Degrading Customers (VDCs)
- Your average revenue per customer is up
- Your team knows the right growth levers
- Your entire organization is working together
- Former silos have formed into one team
- Your customer metrics are internalized
- People’s careers grow, fueled by new skills
- Everyone can see their contribution to enterprise growth
- All teams align around HVCs
- You have shared processes, tech, and one scorecard
- Customer metrics are the KPIs rewarded at all levels
Our Team
Michelle Bottomley
Managing Partner
Michelle is a modern growth leader who leads the MGX team as managing partner, bringing 25+ years of experience growing businesses, capabilities and providing thought leadership. On the agency side, she led
client engagements at Digitas, Epsilon, Ogilvy North America Consulting and the Ogilvy NY Office.
More recently, she has served as Chief Marketing Officer at Barclaycard, Mercer, Staples and New York Life.She serves as an independent board director with PROPHET, the Society of Human Resource Management and Susan G. Komen.
Julie Winskie
Brand and Client Experience Lead
Julie is an awarded brand experience and reputation management expert advising C-suite execs in P&G, HP, Pfizer and Mercedes-Benz as global president of clients at Omnicom Group's Porter Novelli. She launched the first ever consumer brand and digital experience strategies for Guardian Life and was a partner in charge of global brand and communications at Mercer. Julie mentors and hosts young entrepreneurial women in developing regions including Africa and the Caribbean.
Sabine Moeller
Customer Intelligence & Strategy Lead
Sabine is an accomplished Marketing and GTM strategy leader with a passion for turning customer data and insights into growth strategies. She has led the transformation of customer analytics and into strategies as a trusted advisor to the C-Suite committed to customer-centricity. One of her areas of expertise is the design and implementation of Voice of the Customer Programs to enable data-driven decision making across commercial, product and supply chain applications to yield impactful bottomline results.
David Bottomley
Technology Lead
David is an information technology and development team leader responsible for large-scale, complex digital solutions and information technology systems on behalf of some of the world’s most trusted
brands, including Ford Motor Company, Coldwell Banker, Siemens, Fannie Mae, among others. David has led technology engagements working for Harte-Hanks, Epsilon, Ogilvy and Wunderman.
He enjoys running, hiking and spending time with family and friends.
Pete Harmata
Digital Experience/CRM Lead
Peter has been at the forefront of change in the field of digital marketing and innovation for over 15 years. He has dedicated his career to revolutionizing the way prominent automotive (BMW, Volkswagen) and beverage companies (Diageo) connect with their customers. With proven results recognized by internal and third parties alike, Peter has consistently demonstrated a knack for leading transformative initiatives and harnessing the power of cutting-edge technology.
David Shavrick
Creative Lead
David is an industry leader and creative master craftsman in designing creative and content that drives business success. As founder and Chief Creative Officer of Shavrick and Partners, he brings insights together with engaging creative to deliver highly engaging experiences. Prior to that, David served as Chief Creative Officer at Staples. He has led and built world-class creative teams as Executive Creative Director at Havas Sports and Entertainment and as SVP, Group Creative Director at Ogilvy. He began his career at Modem Media where he became Executive Creative Director.
Justin Trischitta
Insights & Enablement Director
Justin brings 10+ years generating deep customer and employee insights using Qualtrics and other technologies to enable engaging experiences and business growth. His expertise spans the design of customer and employee programs, use of complex survey technology (ex: Qualtrics), market research, and turning disparate sources of data into actionable insights. He draws from his experiences working at multiple global Fortune 100 companies in the experience insights space for both B2B and consumer companies.
Our Commitment
- To Help our Clients Grow. We provide the missing data, insights and collaboration tools that enable our clients to acquire, expand and retain their category’s High Value Customers (HVC’s) in the market to buy their solutions.
- Privacy First. Our robust individual-level consumer and business decision maker data is fully privacy compliant and permissioned.
- Evidence-Based Decision Making. Our customer insights and software enables teams to access better data to make better decisions to deliver better results.